What does it take to make work that lasts?
I was telling my friend and author Dave Stuart Jr. about some of the ideas I have for reaching new audiences and marketing my authors’ books. “You have to read Perennial Seller,” he said. He was right.
In reading Ryan Holiday’s new book Perennial Seller, I did get many good marketing ideas—but I also got a reminder that successful books—lasting books—begin as simply a great book. And yet, it’s anything but simple, isn’t it?
Holiday shares four valuable lessons about creating content that lasts:Continue Reading