Making the book is just half of the process. The other half is just as important. And that is: marketing and selling.
Marketing is fun and creative; I’ve even been tempted to make the transition to more of a marketing role.
Here are some of the fun things marketing gets to do:
- Write the “blurb” or back cover copy of the book
- Gather endorsements
- Weigh in on book covers
- Design postcards, brochures, business cards, flyers etc.
- Design and send out email campaigns
- Create social media campaigns
- Develop websites to promote products
- Writing blog posts
- Organize blog tours
Sales may not sound like a lot of fun (I didn’t think so at first), but it totally can be! Wining and dining with high-profile authors and customers, traveling to conferences, negotiating with booksellers, bookstores, and distributors, meeting customers and hearing their needs, and advocating for the products you believe in. In the academic publishing world, the sales team may send review copies to professors to entice them to adopt the book for their classes. It is an intense role, but vitally important.
Think about the things that you love. Do you have any problem telling others about them? If you’re a book blogger like me, then you may be more of a marketer and seller than you think!
I used to be totally against the idea of “selling.” But I encourage you to read To Sell is Human by Daniel Pink. You might change your mind!
Well, folks, that’s all for my series on Publishing 101. But please feel free to email me at firstname.lastname@example.org, leave a comment, or fill out the form!